Understanding Money Through Human Nature
We're researchers, educators, and former traders who discovered that successful investing starts with understanding your own emotional patterns.
Meet Our Research Team
Each of us came to behavioral finance through different paths – some through academic research, others through hard-learned lessons in the markets. What we share is a fascination with why smart people make predictable financial mistakes.
Zelda Fitzpatrick
Behavioral Finance Researcher
Zelda spent seven years as a quantitative analyst before realizing that her most interesting discoveries weren't in the data patterns, but in why traders consistently ignored them. Her research on decision fatigue in portfolio management has been quietly revolutionizing how we think about investment timing. She maintains a collection of vintage psychology textbooks and insists that the best investment insights come from 1960s cognitive research.
Cordelia Blackthorne
Investment Psychology Specialist
After losing a significant portion of her savings during the 2008 crisis – not from bad investments, but from emotional panic selling – Cordelia dedicated herself to understanding the psychology behind financial decisions. She combines classical economic theory with modern neuroscience research, focusing particularly on how stress hormones affect investment judgment. Her weekend hobby involves teaching financial literacy to teenagers, believing that emotional intelligence around money should be learned early.
Our Research Philosophy
Most financial education treats emotions as obstacles to overcome. We see them as data to understand. Fear, greed, hope, and regret aren't character flaws – they're information systems that evolved over millions of years. The key isn't eliminating these responses, but learning to work with them intelligently.
Evidence-Based
Every recommendation we make is grounded in peer-reviewed research from psychology, neuroscience, and behavioral economics.
Human-Centered
We study how real people make financial decisions under stress, uncertainty, and time pressure – not how they should behave in theory.
Continuously Learning
Financial markets evolve, and so does our understanding of human psychology. We regularly update our methods based on new research findings.